Leaving the Base Camp by Ilma Tiki
Leaving the Base Camp reveals the unconventional growth and management strategies Ilma Tiki used to bootstrap MailerLite from basecamp to a $90+ million exit, turning a small Lithuanian startup into a global brand, and building a globally-distributed remote team along the way.
Ilma’s story proves that you don’t need to move to Silicon Valley, raise funds, and risk it all to grow a startup. Alternative paths aren’t just for lifestyle businesses: you can use them to grow wildly successful companies with millions of users.
The entertaining tale is full of practical advice from Ilma’s 10-year-plus journey. You’ll discover the strategies that helped her leave basecamp and scale the company while pioneering an asynchronous and productive remote work culture loved by team members in over 35 countries.
Read the book to learn:
- How to compete with well-funded competitors on a shoestring budget
- Proven tips for building culture in remote teams while leading from anywhere
- Strategies for scaling up your business while staying excited as a founder
- Balance running a successful business with a happy family and a good night's sleep
The stories in Leaving the Base Camp are the exact strategies that enabled MailerLite to overcome hurdles such as a lack of venture capital, a home base outside the major tech hubs, and a desire to balance growth with lifestyle. They will resonate with founders and leaders looking to leave their basecamp and scale in unconventional ways, whether you’re just getting started or building toward your IPO.
You’ll find the tips and stories especially helpful if you:
- Are not based in Silicon Valley
- Are bootstrapping your company
- Want to learn proven strategies for growing productive remote teams
- Believe in self-managed companies
This startup business book is essential reading if you’re interested in alternative ways to build a valuable company while creating a company culture where people love their jobs.
Ilma Tiki co-founded MailerLite, MailerSend, and MailerCheck, email marketing tools used by over 1 million businesses. She also founded The Remote Company, which is behind tools MyZenTeam, Ycode, and Partnero.
Ilma is an explorer, partner, mom, daughter, entrepreneur, friend and team member. She’s passionate about connecting people online or offline, bringing creativity to life and learning something new every day.
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It is the kind of book which I like reading a lot. It is short. Specific. Insightful. No bullshitting. Each chapter goes straight to the point. The book is based on the author’s own experience, not just theories she read about. You can not only read but feel in the air the lessons learnt.
Marius Ciuzelis
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One of the greatest books I’ve read about marketing and creating an organizational culture. If you are a Founder or C-level executive it will be a pleasure for you to read this book. It’s very short and insightful and full of interesting stories and case studies from the Mailerlite journey.
Michał Korba
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It's the book that stimulates the creative mind and sparks ideas that are easily applicable both in business and in life! The book reflects on the key moments that shaped MailerLite's remote work culture. It is full of examples of how different team members around the globe embraced or contributed to the success and the culture we have today - the culture that is full of life and joy. The book is definitely worth reading for anyone willing to create an extraordinary remote work culture!
Indrė Sizovaitė, Marketing Manager