The Product Launch Playbook by Marc Van Unen

In The Product Launch Playbook authors Marc van Unen and Alexander Mohr provide a proven and structured approach to launching a new product and explain the pitfalls to avoid.
The playbook contains validated timelines for starting activities and provides a clear overview of what needs to be done by when. Focus is also given to building strong launch teams as this is the prerequisite for stellar product launches.
Inside, you’ll discover how to:

• Introduce innovations rapidly and make them a new standard to benefit patients and create value for healthcare systems and society.
• Develop a systematic approach to launching a product and building successful launch teams.
• Create easy-to-implement and straightforward approaches to preparing the product, the market, and the company.
• Utilize the provided blueprints covering launch timelines and activities.
• Build strong, interdependent product launch teams.
• Gain additional learning from the added enhancements of real-life examples, lessons learned, and pitfalls to avoid.
• And more…

The product launch manual is perfect for product managers and marketing professionals who want to introduce new products in the healthcare or health technology market.